Trade Promotion Management

Vision Chain's patent pending techniques created to afford CPG marketers increased flexibility to drive sales at specific retail locations.

This case study reveals how Aunt Millie's Bakeries scaled its scan based trading program from 35 stores to more than 400 stores with a major Ohio-based grocery retailer.

Unveiling new national survey results that show high public interest in energy efficient electronics, retailer Circuit City launches a new Web resource to help consumers adopt "green" strategies.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

CAS Vice President of Product Marketing Keith Peers shares thought leadership on customer management and analytics challenges and trends.

Elmer's shares details of its highly-targeted 2008 price increase.

Del Monte has been working on transforming what it considers to be "good" to "great" in its people, processes and systems, and one such area is TPM.

Gary Singer, a partner in Accenture's CRM Practice, takes a look at trade promotion and why it is still an issue today, and reveals how some companies are managing to achieve effective trade promotion management.