Trade Promotion Management

Gary Singer, a partner in Accenture's CRM Practice, takes a look at trade promotion and why it is still an issue today, and reveals how some companies are managing to achieve effective trade promotion management.

Industry thought leader Keith Peers, vice president, product marketing, CAS, shares notes on customer management and analytics challenges and trends. Plus, up-to-date solution provider listings

With a focus on helping companies make the best decisions for their supply chains, i2 Technologies introduces i2 Total Channel Management.

The Eight O'Clock coffee company integrates SmartForecasts within its ERP system using Microsoft's SQL Server database to streamline and increase forecasting performance.

i2 Technologies introduces Short Product Lifecycle Management to provide business managers with visibility to product costs throughout the supply chain.

With nearly 200 salespeople spread across the United States who service regional industrial accounts such as Home Depot and Lowes, The Bosch Group identified an opportunity to increase the productivity of its salesforce by having a quicker and more flexible reporting tool.

Three years ago, Del Monte Foods deployed demand signal repository software to enhance its demand-driven supply chain management decisions across leading retailers. CGT spoke with Dom Clemente, director of demand planning, and Andy Wojewodka, director, IT business consulting, to discern how the company is currently leveraging data from both a sales and supply chain perspective.

Sunny Garga, president, Business and Consumer Insights Information Resources Inc. shares his perspective on the current state of analytics as well as future trends.