i2 Enhances Profitability Management

It can be observed that in today's fast moving, competitive consumer markets, the ability to demand premium prices and grow margins is under constant pressure. As consumer demand fluctuates and competition increases, product lifecycles continue to shrink. In order to succeed, companies must obtain accurate insight into the complete "cost to serve" across each product's life-cycle. This means obtaining visibility to gross margin performance, marketing costs, promotions price protections, channel discounts and other fulfillment-related variables that directly impact the profitability of a product across its life-cycle.

i2 Technologies Inc. delivers solutions that are designed to better manage shorter product life-cycles to increase the bottom line and determine true profitability of products. i2 Short Product Lifecycle Management provides business managers with visibility to product costs throughout the supply chain. This includes product concept through the manufacturing process, including the marketing and promotions, sales and liquidation stages. The ability to analyze the financial impact of a product and consider the cost components at these multiple stages are said to improve decision-making capabilities resulting in enhanced inventory control, pricing capabilities and negotiations with channel partners. With this data, business managers can proactively mitigate risks, maximize opportunities and drive profitability.