Trade Promotion Management

Get a behind the scenes look into the insights revealed at this year's event. Key speakers reveal major themes in exclusive video interviews.

To celebrate 90 years of innovation in fresh dairy, consumers can earn Dannon dollar coupons worth up to $15.

Stellman reveals the unique challenges of trade funds management in the entertainment industry.

The role includes responsibility for all consumer and trade marketing activities, including public relations, hospitality, direct to consumer and brand education.

A regular assessment of its overall trade strategies led to an investment in M-Factor.

The solution is expected to help better manage sales, order taking and new product launches.

The analytics and modeling capabilities are expected to bolster trade promotion management and spend.

Price management has been pushed aside by many consumer goods companies, but The Dannon Company believes it can be a key strategy to drive success.