Trade Promotion Management

To maximize the impact of a consolidated field sales team, Heinz identifies stores with the greatest sales opportunity and focus on driving products with the greatest sales potential.

As a result of significant market growth and the doubling of its sales force, Ruiz Foods, the nation's largest frozen Mexican food manufacturer, recognized that it needed to invest in a technology that would ultimately help capture more value from promotions.

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.

In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. In an exclusive interview, Sara Lee executives explain how a now strong foundation for TPM is an impetus for evolving into the next phase of trade management.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace.

New solutions are expected to allow Liz Claiborne to gain a deeper understanding of what customers are looking for when they come to any of the its sites.

Within one year, Inu Treats began selling its pet products in multiple states but had a hard time keeping up with business growth. Vice President Dan Garrido knew that the young company needed more sophisticated technology to support decisions and improve productivity.