Kraft, Pepsi, Spin Master Win CGT AwardsThese deserving consumer goods companies, among others, recently took top honors in the award categories of Supply Chain, Customer Management and SMB. Plus, learn about the strategies that enabled each to execute unmatched business improvements. Catching up with Pieter Schoehuijs, VP & CIO, Church & DwightSchoehuijs addresses the challenges of change management when it comes to putting efficient downstream data processes into action. Schwan's Deploys Trade Optimization Tool The company invests in software services to strategically plan base price and promotion strategies. Cadbury Tastes Satisfaction in Field Sales Beloved brands of gum, candy and chocolate are expanding their presence on millions of palettes through Cadbury's proactive sales force. Kraft, Harvard Business School Talk Customer Centricity Kraft Foods and Harvard Business School share leading practices for building a resilient organization through customer-centricity and collaboration within the enterprise and across the business network. Unilever Exec Joins Beam Global as CMO In the past four years, Kevin B. George established the deodorant business unit as the fastest growing Unilever business in the United States. Marketing Automation: Jennifer Bergin, Kodak Jennifer Bergin explains how creative workflow management is enabling corporate marketers to gain unprecedented control over their marketing spend. Oracle Unveils Newer DSR Platform for CP Companies The latest release is expected to enable companies to leverage external demand data and more. SAP Completes Takeover of SAF AG The deal extends SAP's solution portfolio for retail and wholesale companies. IRI to Acquire the Hendry Corporation The combination of Hendry's strategic marketing insights and simulations is intended to strengthen IRI's portfolio of insights applications. First Previous 114 115 116 117 118 Next Last
