Shopper Marketing

Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.

The CGT community’s preferred providers of solutions for executing and monitoring in-store activity to identify tasks and improve efficiency and performance.

The CGT community’s preferred providers of solutions for BTB and B2C transactions, direct-to-consumer selling and other e-commerce services.

Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

Catalina, St. Petersburg, Florida, has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.

Take a closer look at how the Bolingbrook, IL-based retailer has bolstered its unique merchandising strategy, product assortment and in-store experience to better suit tomorrow’s shopper.

When it comes to New Year resolutions, consumer goods companies must remember that their business data needs to get healthier, too.