Shopper Marketing

Grocery has proven to be one of the most challenging sectors to bring online for unique obstacles facing both grocery retailers and consumers.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

The new line of grooming products is available after research reveals that 69% of consumers 18 to 34 years old believe companies should create more unisex personal care and beauty products.

It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.

Through this acquisition, Nielsen will up its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s solutions.

Catalina is partnering with Koupon to provide c-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.