Shopper Marketing

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

The manufacturer entered into a definitive agreement recently to acquire BFY Brands, the maker of "better-for-you" PopCorners snacks.

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.

The retailer is launching interactive digital kiosks from Vengo Labs that offer shoppers samples, while adding data and analytics to the sampling experience.

A comparison chart of top vendors helping consumer goods companies develop the systems, tools, processes, assets and best practices they need to excel in the e-commerce arena.

It's the first retailer to use Quotient’s In-Lane Targeted Digital Promotions solution, which brings proprietary incentives to offline receipts printed at checkout.

The Path to Purchase Institute, in partnership with the Network of Executive Women (NEW), is proud to announce the winners of its 2019 Women of Excellence Awards.