Shopper Marketing

AI-driven tools help CPGs get a clearer picture of retail realities,

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

Phil DeConto has been in the CPG food industry his entire career, even working at his local Stop & Shop as a kid.

As private label penetration grows, national brands should consider unique loyalty-building programs

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

While the call for transformation is loud and clear, the process is still going slowly.

A group of industry insiders debate the current state of JBP but reach consensus on where it should be heading for the benefit of manufacturers, retailers and, ultimately, shoppers.