Mondelēz International is implementing a new marketing platform that uses generative AI to increase creation of timely and personalized text, images, and videos.
This year's Consumer Goods Sales & Marketing Summit highlighted that major CPGs across the industry have understood the need to stop chasing the metrics that don’t matter and prioritize real success measurements to activate as an agile, collaborative team and build relevance with consumers.
During his presentation, “GenAI: The New Sidekick to Every Creative Genius,” learn how CPG companies can use generative AI to bolster the efforts of their creative teams.
Perry Ellis International is bolstering its retail execution operations by investing in one-stop-shop technology that will support the company’s in-store merchandising efforts with retail partners like Macy’s, Dillard’s JCPenney, and Kohl’s.
Storm willl lead the company’s marketing function, including private label, retail marketing programs, e-commerce and digital experience, creative services, shopper insights, and loyalty.
