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Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics
The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics.
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Top Emerging Trends in CPG Technology and Consumer Engagement
In this fireside chat, CGT spoke with Nicole France, chief evangelist at Contentful, about her perspective on the evolving role of content in driving seamless consumer experiences, the importance of behavioral data over demographics, and how brands are leveraging social media and digital platforms to develop and nurture relationships.Sponsored
