Mike Clawson To Drive Simply Good Foods Omnichannel Growth With Advanced Analytics
As part of Simply Good Foods’ multi-year growth plan, the company has named Mike Clawson its chief customer officer.
Taking on the role this October, Clawson will help oversee an enhanced selling model with a focus on expanding shelf space, using advanced analytics and consumer and category insights to drive omnichannel growth, and increasing innovation within key markets.
Clawson was hired for his 25 years of experience building capabilities across areas the company looks to optimize, including P&L, sales, brand marketing, innovation, category marketing, shopper marketing, strategy, and supply chain.
More leadership news: Learn who is now heading up Hershey’s U.S. confection business
He has helped build retail relationships across his career, which includes time spent at Del Monte Foods, where he was general manager of the nearly $1 billion meals business. There he oversaw P&L across marketing, operations, and finance. Prior to that, he led U.S. retail sales for the company and the Walmart Inc. sales customer team and international business.
Clawson will report to president and CEO Geoff Tanner, working with general managers of the Quest, Atkins, and OWYN brands to execute growth strategies. He replaces CCO Jill Short, who is departing the company after 17 years.
“Mike is a strategic thinker with a passion for delivering results and building sustainable organizational capability,” said Tanner. “Mike knows how to harness the full suite of capabilities to build and deliver multi-year growth plans with retailers.”
