A Photo Snapshot of the 2024 CG Sales & Marketing Summit
Coming off an extremely volatile period after the pandemic disrupted how consumer goods companies operate, we now understand the importance of not just investing in future-forward, advanced capabilities, but also raising new cultures of measurement that can reliably assess the success of implementations and win stakeholder and leadership buy-in through value-based conversations.
This year's Consumer Goods Sales & Marketing Summit highlighted that major CPGs across the industry have understood the need to stop chasing the metrics that don’t matter and prioritize real success measurements to activate as an agile, collaborative team and build relevance with consumers.
CPG Guys
Co-founders of the CPG Guys podcast Peter Bond and Sri Rajagopalan were joined by Mike Pierson, SVP, chief customer officer, Campbell's Snacks at the Campbell's Soup Company.
In this fireside chat, they explored ways to build omnichannel retail partnerships that deliver for today’s digitally engaged consumer, addressing the various challenges leaders in the boardroom are focused on and how CPG leaders can make a difference in accelerating these to sustainable opportunities.
Share Groups
Building Your RGM Strategy for 2025 and Beyond by Buynomics: In our first share group of the day, we explored how consumer goods companies can more effectively leverage all aspects of their revenue growth management strategies to get closer to the consumer and drive more value to their retail partners. We examined current trends in RGM and how to tailor the right strategies around them to maximize value.
Maximize In-Store ROI: Leveraging AI and Image Recognition for Picture Perfect Profits
This share group explored how AI and image recognition can revolutionize in-store profitability. Attendees learned how to make picture-perfect decisions that enhance on-shelf availability, optimize share of shelf, and boost in-store sales using the latest technological advancements.
The Fab Five of Omni — Examining 5 Big Bet Trends that Will Have Implications for Omnichannel Strategies by NielsenIQ: In this share group, we examined the digital influences that are most important to driving omnichannel sales and demand. As part of this, attendees broke out into groups to think about tactical and practical strategies that will or will not work in today’s digital landscape.
Keynote
Anchoring us to the theme of the event, Cultivating a New Culture of Measurement, was our keynoter Raheel Khan, senior vice president - foresight and growth intelligence for Estee Lauder. Raheel shared how The Estee Lauder Companies is embracing measurement to empower teams to focus their creative energies where it matters most, driving innovation and growth. The presentation dove into the significance of fostering a culture of analytics that fuels creativity. This is where the “math” of measurement meets the “magic” of predictive insights, enabling us to anticipate the future and craft extraordinary consumer experiences.
Panels & Presentations
- Omnichannel Commerce - Perspective From the C Suite
- Think Like a Bee: Designing and Deploying AI Within Organizations
- Sustainable Profitable Growth: What Really Matters?
- The Holy Grail of Holistic E-commerce
- The Complicated Reality of Retail Media: Opportunities and Disruptive Challenges
- Building Operating Models for Digital-First, Consumer-Centric Realities
- Place Your Bets: Sales & Marketing Technology Investment Trends
- GenAI: The New Sidekick to Every Creative Genius
- AI in Action: Transforming Consumer Goods Marketing
- Closing Keynote: Evolving to a Fit-for-Channel Culture
The Innovation Sprint
As organizations double down on both product and technology innovation, the competition for resources has never been fiercer. In this interactive and candid, closed-door experience, participants quickly honed their ability to develop omnichannel messaging that captures stakeholder buy-in at every single level. Through fun, practical, speedy exercises that explored the concept of “Infectious Messaging,” they dug in with peers to learn how to revamp their value proposition to make stronger business cases and connect more deeply with consumers.
Networking Opportunities
Topic Tables: Attendees enjoyed lunch while participating in an interactive, real-time collaborative discussion designed to facilitate connection with industry thought leaders.
Power Hour: Our exclusive Power Hour event provided the opportunity for 1:1 introductions with leading analytics peers and influencers.
Party Time!
Attendees joined friends, old and new, for drinks, treats, and networking! The Summit held plenty of opportunities to relax, engage in laid-back conversations, and build connections.
Wait...there's more! Stay tuned for more in-depth coverage from the Consumer Goods Sales & Marketing Summit in the coming weeks.