Shopper Marketing

11 Crucial Consumer Trends for 2011
Amidst currency wars and defaulting nations, there are more opportunities than ever for creative brands to deliver on changing consumer needs. Trendwatching.com identifies 11 crucial consumer trends for 2011, including Urbanomics, Online Status Symbols and Owner-Less. Here is an excerpt from this fun and informative report.
P&G Pushes the Envelope with Web 2.0
Collaboration is a function of tapping into the collective intelligence of crowds and forming a knowledge network. Examples of this in the CG market are few and far between. However, CGT has the scoop on how P&G is leveraging such an environment using enterprise collaboration.

MeadWestvaco Reveals Open Innovation Portal

The MWV Exchange collaboration site, powered by inno360, is expected to enable breakthrough innovation with customers, partners and suppliers.
Is Your Brand Ready? Tips to Connect with Shoppers of the Future

Today's shopper is more informed, more demanding and more sophisticated. According to a breakthrough new study, there are four change drivers affecting how brands and retailers will interact with shoppers. Are you getting it right?
Kraft Foods Fine-Tunes Shopper Marketing Campaigns

The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models.
Growth & Innovation Forum Recap

Watch candid Q&A videosfrom the industry thought leaders that presented at this year's premier eventfor innovation-focused executives in the CG industry.
Is your Brand Ready?: Steven Skinner, Cognizant Business Consulting

Skinner reveals what itwill take for manufacturers and retailers to effectively connect to the shopperof the future.
New Study: Facebook Trumps Traditional Media in Retail

An audit of 100 national retailers tracks phenomenal growth of Facebook as a platform for branding and social promotions. Case in point: Retailers with 1 million or more likers averaged nearly 40 percent growth between mid-July and mid-September in 2010. Click here to learn more about this audit.
Dior Tries Conversational Marketing On for Size

The fashion and beauty brand uses a solution to store all of its U.S. customer data generated from every touch-point. As a result, Dior achieved a double digit increase in response to its Fall/Winter catalog versus the previous season's mailer.
Kellogg Selects Retail Execution Provider for Mexico

The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.

11 Crucial Consumer Trends for 2011

P&G Pushes the Envelope with Web 2.0

MeadWestvaco Reveals Open Innovation Portal

Is Your Brand Ready? Tips to Connect with Shoppers of the Future

Kraft Foods Fine-Tunes Shopper Marketing Campaigns

Growth & Innovation Forum Recap

Is your Brand Ready?: Steven Skinner, Cognizant Business Consulting

New Study: Facebook Trumps Traditional Media in Retail

Dior Tries Conversational Marketing On for Size

Kellogg Selects Retail Execution Provider for Mexico