Shopper Marketing

Whole Foods Market launches the first in-store color-coded sustainability-rating program for wild-caught seafood.

The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers.

The deal expands IBM's initiatives to help organizations gain customer insight and transform marketing through technology.

One of the first companies to recognize the potential of the supermarket channel for fresh-cut flowers, Sunshine Bouquet will tap Retail Solutions to transform retailer data into actionable insights.

Daveyoutlines core strategies of companies that innovate successfully and offers hisperspective on balancing innovation with other corporate imperatives.

It was oneof the paint industry's greatest success stories: In 1984, The Glidden Company was the third largest producerin America's paint and coatings industry. And then suddenlyin 1986, the brand literally fell off the map. When AkzoNobel acquired theGlidden brand in 2008, one thing was clear: It had to undergo a holisticre-invention of the Glidden brand and restore it to its former glory.

The multi-media efforts are expected to boost consumption and drive retail traffic for the new low-sugar, low-calorie juice brand.

The consumer goods giant gives an exclusive update on its Future Friendly initiative, which is making a big impact on consumer behavior.