Shopper Marketing

The deal expands IBM's initiatives to help organizations gain customer insight and transform marketing through technology.

One of the first companies to recognize the potential of the supermarket channel for fresh-cut flowers, Sunshine Bouquet will tap Retail Solutions to transform retailer data into actionable insights.

It was oneof the paint industry's greatest success stories: In 1984, The Glidden Company was the third largest producerin America's paint and coatings industry. And then suddenlyin 1986, the brand literally fell off the map. When AkzoNobel acquired theGlidden brand in 2008, one thing was clear: It had to undergo a holisticre-invention of the Glidden brand and restore it to its former glory.

Daveyoutlines core strategies of companies that innovate successfully and offers hisperspective on balancing innovation with other corporate imperatives.

The multi-media efforts are expected to boost consumption and drive retail traffic for the new low-sugar, low-calorie juice brand.

The consumer goods giant gives an exclusive update on its Future Friendly initiative, which is making a big impact on consumer behavior.

Watch candid Q&A videos from the industry thought leaders that presented at this year's premier event for sales and marketing executives in the CG industry.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.