Based on tests led by the manufacturer's In-market Testing for Growth group, Kraft can demonstrate how retailers can profitably improve shelf layouts, merchandising, marketing and servicing strategies.
ConAgra specifically needed a solution that would help it to better understand shopper needs and interests in a format that would be most useful to its retailer customers.
For theCG company, direct-to-consumer selling has become a necessity as the competition against retail store brands heats up. In effect, P&G and PFSweb are testing innovative e-commerce concepts to unlock growth for online sales of consumer products.
Consumer confidence and economic optimism are on the upswing in the first half of 2010, accompanied by new opportunities for marketers and retailers in a still unpredictable economic environment.
New industry research reveals that the in-store technology increases the achievement of ROI goals by 50 percent. Find out which applications are in hot pursuit by consumer goods companies and which aren't considered priorities.
