Shopper Marketing

Danone Company Optimizes Marketing Services

Neolane and KnowledgeBase Marketing, in collaboration with Wunderman, are helping to optimize loyalty programs across e-mail and more.
Vantage Point: Social Media's Impact in Global Environment of CPG Industry

By: Somjit Amrit, VP & Global Head, CPG Industry Vertical, Wipro Technologies
Target, P&G, Kraft Team Up

An exclusive promotion is part of Target's $3.5 million total 2010 commitment to help combat childhood hunger and its impact on learning.
3 Capabilities Needed to Win at the Shelf

Based on the results from a global survey, Booz & Company reveals the three core operational capabilities identified by CPG companies to win at the shelf and increase ROI.
Globalizing TPM: P&G's Story
Target Tackles Collaborative Shopper Insights

The U.S. retailer will collaborate with manufacturers and empower merchants using shopper insights deployed at the point of decision.
Scotts Launches Innovative iPhone App

The mobile channel has arrived, and Scotts unveiled a new app to not just engage with customers, but provide value.
A New Model: Collaborative Promotion Optimization

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

P&G Equips Shoppers with New Tool