Shopper Marketing

Amidst currency wars and defaulting nations, there are more opportunities than ever for creative brands to deliver on changing consumer needs. Trendwatching.com identifies 11 crucial consumer trends for 2011, including Urbanomics, Online Status Symbols and Owner-Less. Here is an excerpt from this fun and informative report.

Collaboration is a function of tapping into the collective intelligence of crowds and forming a knowledge network. Examples of this in the CG market are few and far between. However, CGT has the scoop on how P&G is leveraging such an environment using enterprise collaboration.

Today's shopper is more informed, more demanding and more sophisticated. According to a breakthrough new study, there are four change drivers affecting how brands and retailers will interact with shoppers. Are you getting it right?

The MWV Exchange collaboration site, powered by inno360, is expected to enable breakthrough innovation with customers, partners and suppliers.

Watch candid Q&A videosfrom the industry thought leaders that presented at this year's premier eventfor innovation-focused executives in the CG industry.

Skinner reveals what itwill take for manufacturers and retailers to effectively connect to the shopperof the future.

The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models.

An audit of 100 national retailers tracks phenomenal growth of Facebook as a platform for branding and social promotions. Case in point: Retailers with 1 million or more likers averaged nearly 40 percent growth between mid-July and mid-September in 2010. Click here to learn more about this audit.