Shopper Marketing

M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.

Herbal Essences recently launches a new retail campaign using Microsoft Tag on in-store shelf talkers.

PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more.

A new line of convenient Soup Starters will be the first Pacific products to feature QR Code technology on-package and will be available in stores starting this summer.

A changing and challenging consumer goods landscape is driving Accenture's focus on software to supplement its industry offerings and to better serve consumer packaged goods (CPG) clients. Here, Senior Executive Jim Coleman explains how the company's recent acquisition of CAS builds on that intent.

More than 63,000 American shoppers expose their eating, shopping and beauty habits in North America's largest shopper study. Click here for trends in mobile shopping, word of mouth and private label. Plus, the study honors 42 consumer goods innovations with Best New Product Awards.

The EVP of Global Consumer Insights is a newly created position to help both Walmart and Sam's Club understand broad consumer trends, create advanced analytical tools and more.

ConAgra Foods launches first blogger-hosted virtual cooking school in partnership with popular online community, 'The Motherhood'.