Leading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions.
Andrew Soteriou brings a range of experience advising some of the world's leading consumer goods companies on value growth and best-in-class RGM techniques.
Quotient Technology announced the launch of Quotient Analytics, an intuitive, self-service tool that lets brands measure the performance of digital promotion campaigns in near real-time.
