Eversight Partners With Rite Aid
Eversight, Palo Alto, California, announced the expansion of its AI and experimentation initiative through a partnership with Rite Aid. The Eversight Testing Network includes an assortment of digital and retailer platforms selected to provide broad demographic and geographic coverage. The partnership means brands will be able to test promotions directly with Rite Aid’s 2 million daily customers in stores during their path to purchase and use Eversight’s Smart Offer Bank to identify top performing offers for the drug channel. The bank uses machine learning and AI to design intelligent tests. It incorporates specific brand inputs to adapt to the pricing parameters, long purchase cycles and stock-up products that can make promoting in drug stores challenging.