Promotion Management

Data Sharing in the Age of Analytics
Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.
H-E-B Gets Its Grill On
Texas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event.

Kantar, Profitero Help Brands Elevate E-Commerce Capabilities

Kantar and Profitero have formed a global partnership dedicated to creating a suite of advisory, analytical and capability-building services to help their clients become more efficient at e-commerce.
Using AI to Translate Insight into Action

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.
Nielsen Helps China’s JD.com Launch Price Optimization Tool

The “Online Pricing Optimizer” is designed to help brands evaluate their pricing on the JD platform to optimize promotional activity.
Tip of the Spear Technology: Trendalytics

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.
Quotient and Giant Eagle Launch Digital Media Partnership

Giant Eagle and Quotient Technology have launched Giant Eagle Advantage Media, a digital media platform that allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.
Readers’ Choice Survey 2019: Trade Promotion Management

The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.
P&G brandSaver: February 2019

Procter & Gamble shined a spotlight on its official sponsorship of the National Football League's 2019 Super Bowl in its February edition of brandSaver.
Blacksmith Applications Acquires T-Pro Solutions

The deal unites two leading solution providers for trade promotion management and optimization.

Data Sharing in the Age of Analytics

H-E-B Gets Its Grill On

Kantar, Profitero Help Brands Elevate E-Commerce Capabilities

Using AI to Translate Insight into Action

Nielsen Helps China’s JD.com Launch Price Optimization Tool

Tip of the Spear Technology: Trendalytics

Quotient and Giant Eagle Launch Digital Media Partnership

Readers’ Choice Survey 2019: Trade Promotion Management

P&G brandSaver: February 2019

Blacksmith Applications Acquires T-Pro Solutions