Personalization

Accurate, quality product data and a content management solution helps suppliers and retailers reduce the shopping cart abandonment rate online.

Discover how Gatorade's Gx ecosystem combines newly designed equipment and real-time biometric technologies to provide fueling recommendations specific to an individual athlete.

Bear Naked is first consumer brand to offer Chef Watson-inspired foods for its new granola experience. Find out what this means for consumers.

IRI, Chicago, recently launched IRI Lift, a real-time digital advertising solution that measures offline sales lift. 

Today, companies are in a race to create a differentiated analytical capability. Here are three secrets to help business leaders create an insights-to-actions organization.

Amid the ever-growing market of predictive analytics and new technologies in the consumer products industry, cognitive computing is an exciting new journey.

Uncover how Lancme's new site experience uses enriched product data to unlock easier product discovery for shoppers.

Pepsi announces the addition of 1893, inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham.