Personalization

Consumer products companies are presented with a challenging opportunity engaging with digital consumers in an environment where companies no longer drive the conversation. Consumers can get what they want, when and how they want it. Find out how to deliver on these meaningful experiences to better connect with todays consumers.

Unilever's centuries-old Mailles brand is targeting at the point of purchase to help left sales.

Handmade atAmazon adds new product categories sold directly from Artisans.

Bensalem, Pennsylvania-based T.C. Millwork’s new wireless gondola system was installed in the Boots cosmetics section of 13 Walgreens stores in Texas.

This month, CGT talks to Deloitte Consulting Partner, Jack Ringquist, who shares key takeaways from a recent study that Deloitte, in partnership with FMI and GMA, conducted on how companies can capitalize on the shifting consumer value equation.

Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.

Dove and Twitter launch a new tech tool to analyze tweets.

Although brick-and-mortar retail has been the focus of The Kroger Co. from the very beginning, omnichannel strategies are changing the future of how consumers are shopping. Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger created Program Mercury to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience.