CGT's readers rank the top technology providers of software, hardware and/or services for B2B and B2C, direct-to-consumer, wholesale/retail commerce and e-commerce.
With urbanization a growing trend around the world, theres a new form of segmentation that allows companies to act locally without losing large-scale delivery. Using a city archetype approach can enable companies to capture these opportunities without adding complexity or cost.
Recognizing weak identical-store sales and a growing competition in the Northeast, Ahold USA turned to Copernicus Marketing Consulting & Research in December of 2014 to launch a market-based segmentation project.