Personalization

PepsiCo's Gatorade brand is working on a microchip-fitted smart cap bottle and sweat patch provide its owners digital updates. Find out what the new technology will communicate to thirsty consumers.

This edition of CGT's CGTs Review & Outlook Report is entirely focused on the surge of data that consumer goods companies cannot afford to ignore. The result? Now that the hype around big data has subsided, the industry seems ready to do the hard work necessary to truly leverage data and analytics throughout the enterprise.

Brita and Amazon have teamed up to introduce a new Wi-Fi-enabled Brita Infinity Pitcher. Find out what makes the pitcher so "smart."

Starbucks announced that in April its My Starbucks Rewards program will become Starbucks Rewards. So what does this mean for loyal customers?

Do you want to improve organic search results and customer engagement, while boosting conversions and avoiding reliance on price-matching? Then you must check out these 24 product content hacks that are easy, quick, practical tips to improve the online shopping experience.

Retailers such as Saks and Neiman Marcus are exploring a new route to empower their sales associates in the omnichannel world. Discover a new technology that is allowing sales associates to create their own version of retailers web stores and interact with consumers online.

Explore how Murdochs Ranch & Home Supply is providing real-time local inventory availability and advanced omnichannel fulfillment capabilities within their new retail website.

Under Armour is working on what it calls the "single view of the consumer," using data to create an insight engine to guide its decisions to grow the brand. Find out how its digital initiatives are helping UA's success.