Personalization

Amazons one-click reordering service comes to the millennials who are making Ice Breakers one of Hersheys top three e-commerce brands.

Launched in 1935, KitKat has become one of the worlds top consumer goods brands in social media, thanks toits knack for leveraging moment marketing the ability to move fast and leverage topical or news events.

Instagram announces users can now share photos and videos in both portrait and landscape orientation on the social networking service, amove which may spur consumer goods brands to invest more in vertical video.

All those analytics look impressive, but are they doing any good? Learn to use your company's data, don't just stare at it.

JDAs integration with IBM Commerce creates simpler omnichannel customerbuying experiences.

Coca-Cola and E. & J. Gallo Winery both won 2015 CPG Awards for Innovation and Creativity. Find out what set them apart.

The purchase of Zulily will give television network QVC the ability to improve its personalized offers, but who is QVC hoping to target?

Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position.