Ramesh will pull back the curtain on brands that have successfully built an engaged following across social media platforms while keeping authenticity at the forefront.
The Estée Lauder Companies announced new leadership for its international business, including a new group president to replace the outgoing retiring Cedric Prouvé.
By getting the right knowledge management system in place, CGs can save wasted time trying to find information, and spend more time on growing the business.
Cuisinart took the next step in its digital transformation with a new e-commerce platform designed to deliver upon the rapidly shifting needs of today’s consumers.
Right now, CG firms are having to place big bets on how COVID restrictions will affect consumers’ shopping habits. Here's how they can get their data ready.
As personalization becomes table stakes for consumer goods brands, food and beverage giants like PepsiCo are seeking new ways to drive brand engagement thanks to traditional methods losing their luster.
The choices consumers make today are often dependent on the strength of their relationship with the brand, which is why brands need to focus on fostering continued loyalty with each and every interaction.
