Customer Relationship Management (CRM)

Tech Transformation Podcast: Newell Brands’ Sigrist and AWS’ Honaman On Data-Driven Customer Service
We dig into some of the biggest consumer behavior changes that are impacting customer service operations today, and learn about some of the technologies that are most important to brands and retailers to meet these new needs.
Influential Church & Dwight and Kraft Heinz Execs Join CGSM Roster
This year’s gathering is set to deliver unparalleled insights, featuring a powerful lineup of leading executives and experts, including Jamie Schwab, Church & Dwight Co.’s head of digital strategy, media, and measurement, as well as Peter Hall, president of U.S. foodservice for the Kraft Heinz Company. Learn more.

How Yelloh! Stays Fresh as a 70-Year ‘Startup’ With Consumer Insights and Personalization

In this edited version of the webinar’s transcript, learn from Kevin Boyum, Yelloh’s chief strategy officer, about how to leverage data and technology transform delivery and end-consumer experiences, to keep a brand youthful and resilient.
Fossil Group Taps Lisa Marie Pillette as SVP and CMO

Fossil Group, Inc. has a new SVP and CMO who brings an extensive background with leading brands like Lacoste, Ralph Lauren, and Levi Strauss. Find out who got the role.
Barefoot Footwear Brand Xero Shoes Sprints Toward DTC With E-commerce Launch

CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.
CGSM 2022 Rounding Up CG Elites: Mondelez, General Mills, The Estee Lauder Companies, and More

Hosted by CGT in New York City from October 26-28, CGSM is gathering the who’s who of the consumer goods space to tackle the theme of “Everywhere Commerce.” See who's set to speak.
Tech Transformation Podcast: GNC CIO Scott Saeger On Amazon Partnerships and Mobile Tech Investments

Saeger talks about some of the new ways they’re using their mobile app to drive sales, and where they stand when it comes to their hybrid data strategy.
Avoiding the Landfill: How Intelligent Business Networks Can Repurpose Returns

The current landscape of online purchases and mounting returns presents a clear supply chain challenge: How can businesses with excess returned goods partner with discount sellers and other organizations that can make use of these goods? Learn more.
Kraft Heinz, Danone Invest In First-Party Data Collaboration

The Kraft Heinz Company and Danone continue to invest in their first-party data capabilities amid shifting privacy regulations, and an expanded partnership by their providers is expected to deliver new benefits.
Kellogg Company to Overhaul North America Cereal Leadership Amid Restructure

As the Kellogg Company moves forward with its plan to separate three of its businesses, the company has made several key appointments to its North America Cereal Co. leadership team. Learn more.

Tech Transformation Podcast: Newell Brands’ Sigrist and AWS’ Honaman On Data-Driven Customer Service

Influential Church & Dwight and Kraft Heinz Execs Join CGSM Roster

How Yelloh! Stays Fresh as a 70-Year ‘Startup’ With Consumer Insights and Personalization

Fossil Group Taps Lisa Marie Pillette as SVP and CMO

Barefoot Footwear Brand Xero Shoes Sprints Toward DTC With E-commerce Launch

CGSM 2022 Rounding Up CG Elites: Mondelez, General Mills, The Estee Lauder Companies, and More

Tech Transformation Podcast: GNC CIO Scott Saeger On Amazon Partnerships and Mobile Tech Investments

Avoiding the Landfill: How Intelligent Business Networks Can Repurpose Returns

Kraft Heinz, Danone Invest In First-Party Data Collaboration

Kellogg Company to Overhaul North America Cereal Leadership Amid Restructure