Shredding the Paper TrailAcross the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day. Keeping Pace with DemandPavlov famously used dogs to illustrate his theory of operant conditioning, associating a ringing bell with a tasty treat so that his pooches eventually started drooling at the sound of a bell, even without a treat as a payoff. Insight: Competitive Edge A new method to examine IT budgets and spending Customer Management: Driving to The Store Coca-Cola Enterprises embarks on a radical direct-store delivery project. Cover Story: The Customer Connection Pfizer Consumer Healthcare Taps Data. SMB Market: Switching Gears Cannondale steers toward improved forecasts and customer service. Special Report - March 2004 New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives. Customer Management: Playing for Keeps Sony PlayStation empowers its sales force with flexible CRM tools. Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. Hitting the Sweet Spot Imperial Sugar engineers a turnaround with IT at the core. Plus the10 commandments of ERP deployment. First Previous 292 293 294 295 296 Next Last
