SMB Market: Switching Gears Cannondale steers toward improved forecasts and customer service. Hitting the Sweet SpotImperial Sugar engineers a turnaround with IT at the core. Plus the10 commandments of ERP deployment. Companies On the Move - January 2004 Keep an eye on these up-and-coming IT vendors A Change of Plans The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions. Mutual Benefits A holistic CRM strategy drives value for CG firms and retail partners Reader's Choice Survey 2004 Consumer goods firms rate the top tech vendors Learning a New Trade Trade promotion turns into a top IT initiative Picking Up Steam Enterprise Resource Planning delivers on long-held promises Turning Customers into Partners Driving customer loyalty through advanced analytics and improved support The Changing Concept of Supply Chain Cultural issues and resistance to change emerge as key hurdles First Previous 293 294 295 296 297 Next Last
