Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. Hitting the Sweet SpotImperial Sugar engineers a turnaround with IT at the core. Plus the10 commandments of ERP deployment. Picking Up Steam Enterprise Resource Planning delivers on long-held promises Companies On the Move - January 2004 Keep an eye on these up-and-coming IT vendors A Change of Plans The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions. Mutual Benefits A holistic CRM strategy drives value for CG firms and retail partners Reader's Choice Survey 2004 Consumer goods firms rate the top tech vendors Learning a New Trade Trade promotion turns into a top IT initiative Analyst News -- December 2003 New regulations spur CRM movement Turning Customers into Partners Driving customer loyalty through advanced analytics and improved support First Previous 293 294 295 296 297 Next Last
