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Customer Relationship Management (CRM)

  • Between the Lines -- September 2004

    In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before.
  • Striving for Synergy

    Barbara Carlini, CIO of Diageo North America, streamlines tech operations to support brand growth
  • A Step in the Right Direction

    Since its start in 1905, the Red Wing Shoe Company has held a solid commitment to four basic principles: "We are dedicated to quality, durability, comfort and providing a great value to our customers," says Rick Bawek, CFO, Red Wing Shoe Company.
  • Editor's Note -- July 2004

    It amazes me that failed technology implementations that occurred years ago continue to make headlines today.
  • A Singular View

    As the Sarbanes-Oxley Act continues to command more of the media spotlight and drum up a newfound interest in Trade Promotions Management, it appears that the core elements of Customer Relationship Management (CRM) are being put on the back burner by a majority of consumer goods firms.
  • Travel Expense

    Polaroid utilizes a Web-enabled tool to capture low-cost transportation needs.
  • Insights -- June 2004

    Companies accept contract compliance breakdowns as a fact of life and have done so for years.
  • The 25 Most Influential: June 2004

    With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks.
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