Customer Relationship Management (CRM)

In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before.

Barbara Carlini, CIO of Diageo North America, streamlines tech operations to support brand growth

Since its start in 1905, the Red Wing Shoe Company has held a solid commitment to four basic principles: "We are dedicated to quality, durability, comfort and providing a great value to our customers," says Rick Bawek, CFO, Red Wing Shoe Company.

It amazes me that failed technology implementations that occurred years ago continue to make headlines today.

As the Sarbanes-Oxley Act continues to command more of the media spotlight and drum up a newfound interest in Trade Promotions Management, it appears that the core elements of Customer Relationship Management (CRM) are being put on the back burner by a majority of consumer goods firms.

Polaroid utilizes a Web-enabled tool to capture low-cost transportation needs.

Companies accept contract compliance breakdowns as a fact of life and have done so for years.

With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks.