Customer Relationship Management (CRM)

While profitability is the key to the success of any company, it is measured in a variety of ways across different areas.

Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.

Unlike most companies, London Fog sees signs of celebration in the skies when dark clouds start gathering.

With projected annual sales of more than $9 billion, Kellogg Company is evolving far beyond its core business of being the world's largest producer of cereal.

Even though Franklin Electronic Publishers Inc. is a world leader in handheld information, having sold more than 32 million electronic books since 1986, the company does not manufacture its own products.

In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before.

Barbara Carlini, CIO of Diageo North America, streamlines tech operations to support brand growth

Mining theValue of Metrics: Home Interiors & Gifts finds a better way to track sales performance