Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.
With projected annual sales of more than $9 billion, Kellogg Company is evolving far beyond its core business of being the world's largest producer of cereal.
Even though Franklin Electronic Publishers Inc. is a world leader in handheld information, having sold more than 32 million electronic books since 1986, the company does not manufacture its own products.
In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before.
