Customer Relationship Management (CRM)

Not too long ago, coffee only came in one flavor.

With projected annual sales of more than $9 billion, Kellogg Company is evolving far beyond its core business of being the world's largest producer of cereal.

Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.

Unlike most companies, London Fog sees signs of celebration in the skies when dark clouds start gathering.

Maybe its just me, but at times it feels like the consumer goods industry is as unforgiving as a modern-day battlefield.

Pierre Foods heats up business intelligence to improve sales and operations

Even though Franklin Electronic Publishers Inc. is a world leader in handheld information, having sold more than 32 million electronic books since 1986, the company does not manufacture its own products.

In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before.