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Customer Relationship Management (CRM)

  • Between the Lines -- November 2004

    While profitability is the key to the success of any company, it is measured in a variety of ways across different areas.

  • Changing Direction

    The New York-based footwear company, Deer Stags Inc., touts a reputation for comfort, durability and value reaching back to 1929.

  • An Eye-Opening Experience

    Not too long ago, coffee only came in one flavor.

  • Taking Care of Business

    With projected annual sales of more than $9 billion, Kellogg Company is evolving far beyond its core business of being the world's largest producer of cereal.

  • An Uncanny Approach to TPM

    Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.

  • Weathering the Storm

    Unlike most companies, London Fog sees signs of celebration in the skies when dark clouds start gathering.

  • Insight to action

    Maybe its just me, but at times it feels like the consumer goods industry is as unforgiving as a modern-day battlefield.

  • Quality Control - September 2004

    Pierre Foods heats up business intelligence to improve sales and operations
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