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Customer Relationship Management (CRM)

  • Land O'Lakes Makes Leadership Changes for Growth

    According to CEO Chris Policinski, the organizational changes will ensure the structure and capabilities directly support the strategic imperatives of Land O'Lakes.

  • 2011 Top 100: Beverages

    Mergers and acquisitions continue to transform the beverage list year after year, and growth remains steady for the majority. Find out who leads the pack and why.

  • Do We Really Need a DSR?

    CGTs Downstream Data Share Group met on October 24, 2011, during the Consumer Goods Business and Technology Leadership Conference in Orlando, Fla., and as expected, the conversation took no time to heat up with many perspectives joining the discussion!

  • Post Event Analysis

    Booz & Co. shares tips for building capabilities to maximize trade spend return on investment.

  • 2011 Top 100: Health and Beauty Aids

    Beauty isn't everything. But don't tell that to this group of companies, who are making steady sales gains with innovative health and beauty products and business strategies.

  • Kenneth Cole Selects Mobile Platform to Capture Holiday Sales

    Kenneth Cole chose the Zmags CommercePro platform, seeing a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.

  • Robert Bosch Selects Platform to Manage Data

    The manufacturer partners with Retail Solutions to drive insights from data at five retailers in North America.

  • TPM's Role in Demand Planning

    During the 2011 Consumer Goods Business and Technology Leadership Conference, a group of CG executives joined together for a lively discussion about TPM. Specifically, they tried to answer the question: What is TPM's role in demand forecasting? Finding the answer was not that easy
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