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Customer Relationship Management (CRM)

  • Home Furnishings Retailer Renews Credit/Loyalty Partnership

    This year, the retailer introduced a rewards-based credit card that allows customers to earn rewards across all three of its retail brands; for every $200 spent, shoppers will receive a $10 reward that can be used at any of the three brands.
  • Hungry Jack Taps Consumers for Recipes

    By simply looking to their pantry, consumers can get creative and explore the versatility of common staples.
  • Mondelez International Launches Mobile Marketing Initiative

    The program will pair the newly named companys power brands with select start-ups to not only accelerate and scale existing mobile innovations, but also incubate brand new mobile ventures, each in just 90 days.

  • Nestle Searches for Young Leaders

    The program will honor 18 extraordinary young people who demonstrate good citizenship, a strong academic record, and show how they have made a meaningful contribution to their school or community.

  • Kimberly-Clark Exec Named HR Leader

    The award recipient led the development of a five-year People Strategy with initiatives focused on employee engagement, talent management, diversity and inclusion, leadership development and new technologies that help the company better manage its global workforce.
  • Adidas Leverages WFM Tool in Singapore

    The sports apparel, footwear and accessories giant will work together with its technology provider to deploy the solution in its Malaysia stores next.
  • Industry Visionary to Enlighten a New Road Toward Insights

    The upcoming Consumer Goods Business Technology Leadership Conference keynote speaker will challenge the logic of prevailing methods and business practices when todays consumers are changing rapidly and fickle to channel loyalties.
  • Burt's Bees Abuzz to Find No. 1 Fan

    The natural lip balm company is on a mission to award a Natural Champion with a weekend extravaganza of pampering and products.

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