Customer Relationship Management (CRM)

Hallmark Innovates Milestones to Moments

With strong consumer relationships, brand trust and a 100-year-old heritage, Hallmark Cards, Inc. has been trusted with marking milestones in consumers' lives. So, the company decided to transform how it innovates and engages its consumer.
PepsiCo Earns Sustainability Accolades

The beverage giant has now been named a member of the Dow Jones Sustainability North America Index seven times, and the World Index, six times.
PepsiCo Names Key Personnel Changes

As the president departs, a new president is appointed from within.
Unilever Brand Backs Social Entrepreneurs

The first Join Our Core winners were crowned the best young sustainable business minds by the socially responsible ice cream brand.
Hershey to Acquire Outstanding Shares of Godrej

India has been named a key focus market for the company and its new entity, expected to be known as Hershey India.
Online CPG Purchase Intent Grows Globally

Internet grocery shopping is becoming a greater supplement to traditional brick-and-mortar retailing, according to a recent Nielsen study.
Nine West Takes Big Digital Step

With the Channel 9 network, Nine West illustrates a commitment to provide real multi-platform branded experiences to consumers globally.
PepsiCo Names SVP, Global Strategy and Planning

The new SVP brings extensive experience from ABC News and will be responsible for synchronizing, coordinating and planning the company's communications efforts worldwide.

Bacardi Celebrates 150 Years of Innovation