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Customer Relationship Management (CRM)

  • Snyder's-Lance Optimizes Business Performance

    Snyder's-Lance, Inc., selects Salient Management Companys performance management software solution for revenue management enhancement.

  • The Most Powerful Women in CPG

    When it comes to the CPG industry, it is often noted that the primary consumer is of the female demographic. So, maybe its no coincidence that the most powerful women in the CPG industry know how to appeal to their consumers. This Fortune 500 list includes a snapshot of the most powerful women in CPG, and some of their greatest tips and best practices on balancing family-work life, motivating employees, and more.

  • Hallmark Leverages Cloud POS Solution

    Hallmark Cards selects Fujitsu to provide a complete cloud-based, retail-as-a-service (RaaS) solution for its more than 2,500 independent retailers and corporate stores in the United States.

  • Yankee Candle Marketing Strategy Includes New CMO

    This newly created role supports a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its Direct-to-Consumer business.

  • Nestle USA Names VP of Corporate & Brand Affairs

    The candidate will be responsible for Nestle USA's internal and external communications, public affairs, and the Culinary Center based in Glendale, Calif.

  • Kellogg Introduces Consumer-Loyalty Program

    The Kellogg's Family Rewards website went live in June, and packaging containing codes are now on store shelves.

  • Fisher-Price Targets Apps for Kids

    To help kick off its new 2012 app-cessory products, Fisher-Price released a few "Just Like Mom and Dad" photos.

  • Santa Cruz Organic Markets Sweet Deeds

    Consumers are invited to become a member of the Sweet Deed Society on the Santa Cruz Organic Facebook page and nominate a friend who has done a good deed.
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