Skip to main content

Customer Relationship Management (CRM)

  • Economist Research Reveals Direct-to-Consumer Trends

    Going direct to consumer is top of mind with CG executives today. But are companies really ready to take on this new wave of consumer interactions? The Economist Intelligence Unit (EIU) recently polled CG executives across the globe to better understand how companies are engaging directly with consumers. Here, industry experts discuss the research results and provide recommendations.

  • Coty Reaffirms Interest in Avon

    In a letter sent to Avon's CEO Andrea Jung earlier this week, Coty Inc. encourages the Avon board to open negotiations.

  • Top Content Marketers in Consumer Goods

    Content marketing has been embraced by brands like General Mills, and more consumer goods companies are joining the ranks everyday. P&G's recent switch in focus on digital marketing is a prime example of this colossal trend. Here is a list of our industry's top content marketers and links to their most successful ventures yet.

  • IDC Assesses the State of Retailer/Supplier Collaboration

    Are consumers ready and willing to shop? One month the answer seems to be "yes" and the next "maybe not". Here, two IDC directors one from the manufacturing side and one from the retail side talk about the state of collaboration between manufacturers and retailers.

  • Weetabix TPM Fuels Healthy Bottom Line

    With limited visibility into its trade spend activity, Weetabix' trade-driven organization was challenged to access specific product or brand information from spreadsheets and settle deductions efficiently.

  • Salient Releases Collaborative Intelligence Suite

    V.5.0 is based on Salients visual data mining solution, an investigative paradigm that is expected to put the specific user in immediate control of all possible data relevant to any given situation.

  • Over 4,000 New Products Race to be on Walmart's Shelves

    A new contest giving new products an opportunity to win virtual shelf space on Walmart.com has exceeded the retailer's wildest expectations. Consumer enthusiasm proves that @WalmartLabs, Walmart's hub for innovation at the intersection of social, mobile and retail, is on track to lead the next generation of e-commerce.

  • ConAgra Celebrates the History of Frozen Meals

    Healthy Choice has changed the reputation of frozen foods - revamping over the years based on direct consumer feedback for fewer, fresher-tasting ingredients.

X
This ad will auto-close in 10 seconds