By partnering with Twitter, PepsiCo is providing fans exclusive content and engaging millions of people around the world through one of their key passion points music.
Multi-award-winning Hollywood Producer and digital marketing expert Van Vandegrift will headline the 2012 Consumer Goods Sales & Marketing and reveal how major brand owners are successfully executing online campaigns to win at the shelf.
Adam Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives.
While a fickle economy forced many retailers into challenging periods of deep discounting, some top retail brands have stayed above the fray. In a recent survey of Americans about brands across several retail segments, Walgreens emerged as the first ever drugstore brand of the year; Target stores was top-ranked for second straight year; and Woot.com replaced Groupon as the best daily deal web site.
Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.
