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Customer Relationship Management (CRM)

  • Moms Inspire Kimberly-Clark

    Huggies' MomInspired grant program provides seed capital and resources to help fund women-owned business startups and new product innovations inspired by personal motherhood challenges and experiences.

  • Pfizer Launches Web Site for Consumers

    The makers of Centrum multivitamins announce the launch of its new web site that provides tools and personalized information to make confident nutritional and lifestyle choices.

  • 2012 Readers' Choice: Editors' Picks

    This years Readers Choice survey spans 10 categories, but some companies do not fit snugly into any one group. In response, we created the Editors Pick section to recognize solutions and service providers that are making a difference in the consumer goods industry and should be dually noted.

  • 2012 Readers' Choice: Supply Chain Planning

    The Top 5 providers of a suite of software or point solution for Supply Chain Planning, including demand forecasting, distribution, inventory optimization, etc.

  • Driscoll's Builds Stronger Brand Equity

    Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.

  • 2012 Readers' Choice: Customer Relationship Management

    The Top 8 providers of an enterprise software suite specific to Customer Relationship Management, including marketing, salesforce automation, customer service, mobile technology, category management, etc.

  • Great Expectations

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • L'Oreal Taps Accenture CAS for Trade Promotions

    Under the agreement, Accenture will assist LOral in improving the use of its trade promotions funds by offering an enhanced view of its trade promotions process.

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