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Customer Relationship Management (CRM)

  • CGT Reveals 2012 Business & Technology Award Winners

    The importance of transformational business and technology initiatives cannot be underestimated in the consumer goods industry. That's why CGT is once again recognizing three consumer goods companies for excellence in supply chain, customer management and mid-market growth strategies.
  • P&G Enlists HP to Improve Supply Chain

    Under a new agreement, HP will be accountable for most of the critical business applications used throughout P&Gs financial and supply chain systems, including research and development, inventory management, SAP enterprise resource planning, and business intelligence.
  • Campbell Appoints Chief Marketing Officer

    Michael Senackerib brings extensive knowledge in two of Campbells core categories and has deep experience running consumer-focused businesses.
  • Newell Rubbermaid Reveals Bold New Model/Leadership

    By increasing the pace of its transformation, the company intends to more quickly realize its Growth Game Plan ambition of becoming a bigger, faster-growing, more-global, more-profitable Newell Rubbermaid.

  • AFS Technologies Acquires Quofore and MEI

    The acquisitions strengthen the company as a leading provider of end-to-end trade promotion optimization and mobile field sales solutions, and expand its reach to over 40 global markets.
  • Pinterest Beats Facebook on Shopping Engagement

    A new industry study finds that while Facebook and Pinterest each serve their online shopping communities with preferred shopping activities, Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

  • Oracle's 2012 CG Winners Named

    The Clorox Company, ConAgra Foods, Land OLakes, Reckitt Benckiser, Tyson Foods and more are recognized for innovation.

  • Hungry Jack Taps Consumers for Recipes

    By simply looking to their pantry, consumers can get creative and explore the versatility of common staples.
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