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Customer Relationship Management (CRM)

  • Cyber Monday Sales Rise 30%, Beat Estimates

    Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year. What's more, nearly one in five consumers used mobile devices to reach retailers' web sites a whopping 70 percent increase over last year. Meanwhile, m-commerce sales experienced a 96 percent jump over Cyber Monday 2011.

  • Amazon Marketplace Named Largest Counterfeit Outlet

    In advance of the biggest online shopping day of the year, the Consumer Fraud Center issued its annual Cyber Monday Shopping Alert to warn consumers of the growing use by cyber criminals of legitimate web sites such as Amazon Marketplace to sell illegal or counterfeit goods.

  • Avon Appoints Chief Marketing Officer

    The former P&G executive will be responsible for global management of Avon's brand and marketing, including consumer insights, commercial marketing, digital marketing, and product category strategy and execution. She will also have oversight of Avon research & development, new product development and packaging, and the Liz Earle business.

  • The Big Three

    Three big areas are allowing the consumer goods manufacturer to better know their shopper and consumer. Are you on top of these trends?

  • Fall 2012 Tech Preview Guide

    With new technology offerings flooding the market almost daily, CGT showcases 9 game-changing solutions that have recently hit the market for consumer goods firms.

  • The Company You Keep

    Werner Graf, CPG general manager at Tata Consultancy Services (TCS), reflects on leveraging client-vendor relationships for success.

  • Walmart Debuts Food Subscription Service

    The new Goodies Co. box, created by @WalmartLabs, underscores Walmarts commitment to e-commerce and its use of social innovations to create new offerings for consumers.

  • Unilever Adopts SFA on Android Platform

    Unilever expects to take advantage of new functionality, one of them being the possibility of collecting photos through the SFA system while doing surveys.
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