Customer Relationship Management (CRM)

Reckitt Benckiser unveils its innovative water footprint measurement approach and how it helps people improve their health and hygiene as part of betterbusiness, its new sustainability strategy.

The acquisition is expected to accelerate customer intimacy and insight across all channels.

With the help of The Biggest Loser Ambassadors, the four-month consumer sampling expedition will begin at Popcorn, Indianas headquarters in Englewood, N.J. on May 31, 2013.

Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked.

Weeklong festivities will feature 14,000 associates from all 27 countries and highlight the career opportunities at Walmart.

Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.

A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.

A new technology implementation helps Nestl effectively provide insights that lead to better collaboration with retail customers while also helping deliver sales and category solutions for the shopper.