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Customer Relationship Management (CRM)

  • Walmart to Revamp E-Commerce, Mobile Strategies

    Walmarts CEO of Global e-Commerce division told investors that e-commerce is the next growth engine for the leading retailer: "We want to know what every product in the world is, who every person in the world is and then connect them.

  • SVEDKA Vodka Launches Bold Campaign

    The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations.

  • Land O'Lakes Improves Big Data Analytics

    One of the company's subsidiaries is leveraging a solution to aggregate and analyze structured and unstructured data amassed from both public and private sources, while delivering targeting insights.

  • Unilever Launches Digital Social Platform

    In just 12 weeks, Accenture built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.

  • Orchestrating Demand Moments by Steering Business in Real Time

    The word of mouth generation has transformed into the word of finger era. Spreading the word has never been so fast, so focused and truly viral with a matter of a finger click.

  • Hershey Assembles Global Leadership Team

    The company is taking the measures to further enhance its ability to execute its business strategy, accelerate international growth, and develop and broaden leadership talent.

  • Big Data Insights

    Whether you like it or not, "Big Data" is here and quietly rewriting the rules. The benefits are so compelling that adoption by the CG industry is inevitable. CGT's Publisher Albert Guffanti turns to Robert Byrne, CEO, Terra Technology, for answers to the burning "Big Data" questions on every CG executive's mind.

  • Winning with Analytics

    In our analysis of two decades worth of financial balance sheets and income statements, Supply Chain Insights found that all industry segments are facing slowing growth, struggling with pressures on margins, battling an increase in complexity and feeling a need to speed up cycles. Analytics offer a promise to help, but traditional analytics are not sufficient.
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