Customer Relationship Management (CRM)

Walmart launches getontheshelf.walmart.com, asking the public to decide which new products from American entrepreneurs will appear on its shelves this fall.

A jointly developed solution from Capgemini and Oracle aims to enhance companies customer experience initiatives improving shopper interaction, loyalty and margins.

With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.

To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.

The new line from The Yankee Candle Company, Inc. aims to offer a custom blending ritual experience to relax and unwind.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products.

Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.