Diamonds CEO states that the proposed settlement eliminates the burden of further time, expense and risk related to the class action, allowing the Diamond team to focus on growth.
There has been much talk about omni-channel consumers and the impact theyve had on traditional CPG commerce. While its true that the CPG landscape has undergone monumental shifts, the motivation for consumers is quite simple: to take greater control of their lives.
Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.
Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.
The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.
In an industry where nothing beats a product demonstration, Rockwell needed a new way to address customer questions in real time and craft its messages based on what they wanted to learn.
Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.
