Customer Relationship Management (CRM)

One of Reflektions first customers, the La Jolla Groups Metal Mulisha, sees the benefits of the Reflektion mobile optimization, in increased revenues and page views.

Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning?

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship.

Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store.

CGT interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey.

Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.

IDC Retail Insights releases the results of its 2013 Annual Shopper survey, revealing that nearly two-thirds of consumers worry they don't have enough control over what retailers can know about them. Here are some more of the green lights and bright red lines retailers should abide when it comes to consumer dispositions on this topic of hot debate.