Customer Relationship Management (CRM)

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.

MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.

Kimberly-Clark, suspecting its compliance rates were hovering around 15 percent to 50 percent, saw an industry-wide opportunity to increase collaboration with its retail partners and improve the current promotional compliance standards.

This investment in partnership with current AFS management provides growth capital as well as capital for future acquisitions.

The Kroger Co. announces it has purchased the assets of YOU Technology Brand Services, Inc., the Silicon Valley-based company in digital coupons and promotions.

Anheuser-Busch plans to invest in Blue Point Brewing Co., to grow its operational capabilities and enhance the consumer experience over the next few years.

The global leader brings over twenty years of marketing and business expertise to HEINEKEN USA's portfolio from starting his career in marketing and innovation roles at Unilever.

Borden moves to the most recent version of the Adesso TPM solution to focus on enhanced functionality, a cloud-based platform and aggressive timelines.