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Customer Relationship Management (CRM)

  • VTech Names New President

    The candidate will be responsible for sales, operations, human resources and marketing.
  • What does CX Mean for Manufacturers?

    Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex. Find out what else IDC uncovered, including reaching 5i customers, the role of social, mobile, big data and more.
  • Starbucks and its CEO Recognized for Leadership

    Starbucks is named one of the worlds most ethical companies, while Howard Schultz is honored as one of the "worlds greatest leaders" and earns a top-10 spot on an employee-rated survey of executives.
  • Bacon Stars in Kraft's New Mobile Innovation

    Kraft Foods Group introduces a new device that syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows.
  • The State of Data & Analytics in Consumer Goods

    In an industry brimming with big data hype, new social media channels and more, CGT asks an executive from AFS Technologies to sort out these challenges and provide thought leadership for those taking on new initiatives in data and analytics.
  • Unilever Deploys Mobile Marketing Platform

    Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets.
  • Mondelez Digital Focus Sparks Facebook Partnership

    The collaboration focuses on Social and Mobile brand-building across the consumer journey.
  • IDC Launches Manufacturing Commerce Strategies Service

    The new offering will examine key trends, technologies and best practices in e-procurement, B2B integration, commerce networks and supplier and customer relationships.
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