Now more than ever, successful sales and marketing initiatives in consumer goods require collaborative technology to make an impact. Evidence of this statement can be observed in this month’s cover story, wherein Massimo Zanetti Beverage USA details its partnership with Oracle to implement one, integrated system that would meet the unique business needs of both the sales and supply chain departments. Our exploration of this theme will continue at the 2014 Sales & Marketing Summit next month in NYC, wherein IT and business leaders within the consumer goods community will gather to examine “The IT/Marketing Alliance” and why this relationship is key to gain global market share. We hope to see you there!
