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Customer Relationship Management (CRM)

  • Coty CEO Steps Down, Searches for Successor

    The Board intends to put in place a permanent CEO who will further accelerate Coty's progress towards its stated strategic priorities of growing power brands across the globe and implementing its global efficiency plans.
  • Vera Bradley Measures U.S. In-Store Analytics

    The leading women's accessories brand will leverage ShopperTrak solutions to improve customer experience, profitability and effectiveness.
  • McCain Names New Canadian President

    The executive brings to McCain more than 15 years of leadership experience in both mature and developing markets with expertise in the development and direction of growth strategies.
  • Yumi Ice Cream Company Empowers Sales

    Yumi looked to provide its Territory Sales Managers with additional and more effective sales tools on a tablet devices allowing them to leave binders of printed price lists, planograms, and product information behind.
  • Newell Rubbermaid to Open Global E-commerce Hub

    The company will add more than 30 new positions, leveraging the wealth of high-caliber talent in this market.
  • Danone Takes a Standard Approach to TPM in China

    No longer satisfied with its poor process control, Danone Waters China implemented a trade spend management system that meets requirements associated with the complex Chinese market.
  • Emerging Markets: Hype Vs. Reality

    John Rossi, general manager for Consumer Goods Consulting at Wipro and CGT Executive Council member, provides key considerations that a consumer goods manufacturer must figure out -- from specific selling models and distribution networks to technology infrastructure -- before calling an emerging market home.
  • Digital Asset Management

    Digital Asset Management systems will become a must-have necessity for managing the ever-increasing volumes of digital assets that are proliferating across organizations.
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